April Twin Cities Marketing Events

Valerie Turgeon April 7, 2017

Webinar: More Leads, More Sales: How to Make Your Funnel Wider
Tuesday, April 18
10 a.m. – 11 a.m.
Cost: Free
Hosted by Brandpoint

Marketing automation is a pretty buzzy term in our field right now. It makes the job for your sales team easier by leveraging targeted, automated content to support lead generation and nurturing.

There are so many tools and features that determine marketing automation success. So, we’ve teamed up with an expert to give us the inside scoop on this increasing trend.

Bryan Tobin, Usability Manager at SharpSpring, creates content to help users get the most out of marketing automation. He’ll be sharing tips and tricks to improve (or begin!) your marketing automation strategy.

2nd Annual Marketing Leadership Panel
Tuesday, April 18
5:30 – 8 p.m. @ Olson
Cost: $15 for members; $30 for non-members
Hosted by AMA

Consumers expect more of brands than ever before. Along with offering quality goods and services, a company must also show how they give back to the community and the world. Brand marketing is turning into somewhat of a philosophical endeavor as marketers have to ask: “What is our brand’s purpose?”

You don’t have to look to the teachings of Aristotle, but determining this purpose takes some deeper digging.

In its second year, AMA gathers a panel of top marketing leaders including Amanda Brinkman of Deluxe, Kristin Prestegaard of the Minneapolis Institute of Art, and Remi Kent of 3M. They will share how they are defining brand purpose, and bringing it to life within their organizations.

The New Face of Loyalty: How Ulta Beauty is Leveraging Customer Data to Shift Away From Discounts
Wednesday, April 19
8:00 a.m. @ the University of St. Thomas
Cost: Free for members; $40 for non-members
Hosted by MIMA

Who doesn’t love a good deal? Though retail discounts are attractive to most consumers, Linh Peters, Senior Director of Loyalty Marketing and Strategy at Ulta Beauty, has found a more strategic and innovative way to engage Ulta’s 20+ million Ultimate Rewards members.

Learn how Peters implemented the “A to Z” approach for analyzing customer data, identifying engagement opportunities, developing targeted promotional strategies and measuring results to create stronger and more loyal relationships with customers and brand partners alike.

2017 Minnesota PRSA Classics
Thursday, April 20
5:30 p.m. @ The Machine Shop
Cost: $90 PRSA members; $100 non-members
Hosted by PRSA

The annual PRSA Classics celebrates achievements of local PR and communications pros. Don’t miss a chance to visit the historic new venue, get dolled up, (elegantly) gobble up a gourmet dinner and recognize the stellar campaigns, achievements and hard work of your colleagues.

A new ceremony format this year features a lineup of local personalities as emcees, and you can also snap a few pictures in the photo booth and enter the Snapchat contest. View a list of the finalists here.

Workshop: The Brand Called You
Thursday, April 20
4:30 p.m. @ Cambria Minneapolis
Cost: $20 for members; $40 for non-members
Hosted by MNWC

For those of us in the PR, marketing and communications, we spend a lot of time thinking about our company’s brand—so much time that we often forget about our own personal brand. MN Women in Marketing and Communications present a workshop on career-management in a hands-on session with Rose McKinney, president of Pineapple RM.

Learn about the difference between brand and reputation, and how a three-step process can help you distinguish yourself from the pack and propel you to personal fulfillment in your career.

Social Media Breakfast: Reviews, Testimonials & Your Online Reputation
Friday, April 21
8-10 a.m. @ 514 Studios Event Center
Cost: $15
Sponsored by Brandpoint

More and more consumers refer to sites such as Google, Yelp and Facebook to make buying decisions. There are so many places where customers can rank their experience. How can you keep up with all the reviews, and most importantly, how can you create a customer feedback strategy?

In its 99th installment, the Social Media Breakfast – Minneapolis/St. Paul will welcome Aaron Weiche, Chief Marketing Officer for the customer feedback and online review platform GetFiveStars.com. Learn how to evaluate and market your customer’s online experience and improve your brand’s digital presence.

Zenith Digital Marketing Conference
Thursday, April 27
Multiple venues throughout Duluth
Cost: $149 for non-profit; $249 for chamber member; $299 for non-member

Head north from the ‘Cities to Duluth (you know, where that awesome lift bridge is) for the sixth annual Zenith conference where innovative marketing pros will speak about the latest strategies, tactics and tools to make more money through digital marketing.

This one’s worth the trip with keynote speakers coming from around the nation including Christi Olson, Search Evangelist at Microsoft, and Michael King, Managing Director at iPullRank.

The daylong conference includes sessions on advanced SEM tactics, influencer and media distribution, multi-channel integration and a whole lot more, with the day ending in a happy hour celebration.

Valerie Turgeon April 7, 2017

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