What PR Pros Need to Know About Content Services 

Laura Malm November 16, 2016

Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. How can PR pros deliver when a client wants print clips and online placements ASAP?

These dilemmas are why content services become more relevant with each passing day. Competition for media coverage is fierce. Managing the messages in that coverage is even more difficult. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Here are the top reasons to add content services to your PR plan.

Fast MAT release turnaround

You know the drill: Your client has news that must go out now. They want coverage beyond the wire. Mat releases are the ideal complement to your pitching efforts and you barely have to lift a finger. Brandpoint can turn around a first draft of your article within three business days — if it’s a rush, we can complete it within 24 hours.

Writing pros for PR pros

A short timeline shouldn’t sacrifice quality writing. Staff expertise is Brandpoint’s specialty. All the writers are in house and have years of writing experience, from reporting at newspapers to copy editing at PR agencies to writing books. If you want, you can have a kickoff call with the writer to hash out an intriguing angle and you can access that writer directly via phone or email at any time to discuss edits.

Timely promotions

Brandpoint has extensive relationships with editors across the country and works hard to align client content with their needs to help boost placements. As part of those ongoing efforts, we actively promote content using an editorial calendar. This is a great tool to help PR pros plan seasonal outreach that helps ensure they get in front of top editors and decision-makers.

Flexibility

One of the reasons clients use mat releases religiously is because of the flexibility. Not only is Brandpoint’s staff flexible about getting you the first draft when you need it, but you can use content when it works best for campaign schedules. Some PR professionals plan monthly or seasonal releases while others choose to release articles as needed to reach placement thresholds. Whatever your needs, content services can be a simple solution for reaching the right audiences quickly and efficiently.

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Laura Malm November 16, 2016

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