Our Available Content Formats
At Brandpoint, we create content in a variety of formats: Feature articles, infographics, listicles, Spanish translation and more. Our content creation team of expert writers, editors and designers work together to produce the words and visuals that combine to tell your story perfectly.
It’s all part of our mission to create the perfect placement content for every client, every story, every idea.
Feature articles are narratives that tell a story, typically about a person, event, trend or idea. They can be thought leadership pieces, case studies that highlight success stories, or pieces on timely topics of interest to your business. Unlike a news story that focuses on the “who, what, when, where and why,” features dive deep into a topic with an engaging, emotional narrative. This is your opportunity to shine with our expert storytelling.
Short for “information graphic,” infographics use imagery and words to tell a story in a visual way. Long on graphics and short on words, infographics are especially effective for brands with data-heavy topics that can be distilled into an eye-catching visual to better engage consumers. Using icons, illustrations, photos, graphs, flow charts and more, infographics allow readers to grasp a complex subject quickly and easily. Data-driven or process-driven topics, how-tos, comparisons, timelines and more are great topics for infographics.
Listicles are fun, engaging articles that typically include a list of several bullet points. Combining a list and an article, they’re easy-to-read pieces like, The Top 10 Travel Destinations for 2024. Ways to Turn Your Bathroom into a Spa. Tips for Getting Your Teenager to Talk at Dinner. They’re fun, informative and easy to read. How-to guides, tips and tricks, recommendations or reviews, factual lists, or fun and quirky topics work well in this format.
Latinos are the fastest-growing consumer segment in the country. If your message lends itself to this market, we can translate it into Spanish and distribute it to Spanish-language publications.Â
Power up your placement with a video to bring your story to life. After watching a video, 64% of users are more likely to buy a product online, and viewers retain 95% of the message as opposed to 10% from text alone. We can distribute a client-supplied video or create one for you in-house. Videos should be short, punchy and to the point, and can include live action, animation or a combination of both.
Much of the content we create and distribute is NOT bylined. That’s just the nature of the beast. But some content, usually feature articles, SHOULD carry a byline. Thought leadership pieces positioning, for example, your CEO as the expert on a certain topic or trend. Personal stories highlighting an experience told in the first person. Opinion pieces based on personal or professional experience. These topics, and more, benefit from the power of a byline.
Brandpoint’s offerings are NOT one size fits all. Our add-ons include a variety of options designed to mix and match to create the precise fit for your content. The idea is to build the perfect placement, a bundle specifically customized for your unique needs. Some ideas:
Not sure what’s best? That’s why we’re here. We’ve got you.
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