Use your favorite placement URLs from your report and share the good coverage you got on social media. That hit on the Los Angeles Times is sure to catch your followers’ attention. Want to target new markets? Post a regional placement to resonate with a particular audience. You can even create a plan for organic and paid social posts to help hit your goals. For example, geo-target your ads so people see the URL of a trusted newspaper they already know, giving you instant credibility.

You know the challenges of having to steadily add to your different owned communications channels to maintain reader engagement. Your Guaranteed Media Placement article is yours to use freely as a blog post, a feature in your email newsletter, a highlight in your annual report, part of your press kit or wherever you feel it can help you continue to tell your story. Use it as is — or edit it based on where you plan to use it.

As you’re writing social posts and blog content, don’t forget to repurpose live links to your sponsored article within your unique content. Embedding links helps the reader continue their learning journey organically, while staying within your network of owned media assets.

While we’re on the subject of links, consider adding a placement link to your teams’ email signatures. Toot your brand’s horn a bit by highlighting your favorite media placement. Readers can click through the link to learn more, and when they see it’s from a high-quality media outlet, it adds another layer of credibility toward your cause. This is especially great for sales outreach, offering another way to subtly capture client attention.

The sales landscape is tough in many industries, and your sales team may be feeling the fatigue of this uphill climb. There’s a good chance they’re hungry for quality assets that can be shared with existing and potential clients, giving them a relevant reason to reach out and connect. When you have an impressive placement — such as an article or infographic on a top tier media site — it’s an implied endorsement that adds credibility, and something sales will be happy to have in their arsenal of assets.

Take your content from one or more Guaranteed Media Placement campaigns and create a multimedia release. How do you do this? Add different media elements like photos, videos, infographics, pull quotes and social share buttons. To make it more interactive, consider features like live polls, slideshows and interactive hot spots (those cool clickable places we’ve all seen online that expand with more information).

How can you reduce your workload? Reuse and repurpose your Guaranteed Media Placement article or infographic. Embrace the three Rs of sustainable content marketing, especially if your assets are evergreen. Curious about cadence and when you should plan to repurpose assets to maximize attention? Check out our editorial calendar to plan strategically.

Employees, leadership and fans of your organization can have a powerful influence on your brand’s image. Leverage your network and internal teams by asking them to share the content across their platforms, such as LinkedIn. This strategy will help you drive community engagement while building trust.

If you opted for Print Promotion with your Guaranteed Media Placement campaign, you may see some earned media placements in your report. You can be proactive and contact the publications that printed your article as part of your media relations efforts. Thank them for the coverage, ask them if they have any questions, offer to be a subject matter expert in the future and let them know you’re always available for any future needs.