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Our team of experts share their expertise, offering you a window into the ever-evolving world of branded content and media placement.

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media paywall placements

5 Ways to Overcome the Paywall in Media Relations

Rachel Neff Finn Partners

6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Social Media for Generation Z

Understanding Generation Z on Social Media (As Told By a Zillennial)

Modern MAT Release Tips

How to Craft Modern MAT Releases for the New Media Landscape

Sarah Panus Interview

What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak

Jody Guetter Interview

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Getting More Out of Your Content Marketing

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Examples of Controlled Media

10 Examples of Controlled Media: Take Charge of Your Brand’s Story

Engaging MAT Release

From Everyday to Elevated: 6 Proven Ways to Make Your MAT Release More Engaging

Diversity and Inclusion Committee

How Brandpoint is Celebrating Global Diversity Awareness Month

Brandpoint is the Agency's Choice

7 Reasons Why Brandpoint is the PR Agency’s Choice

Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?

MAT Releases During Coronavirus

Writing in the New Normal: Can Your Message Still Help People During COVID-19?

PR Communications and COVID-19

Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brant Skogrand

Media Relations, Influencer Marketing & PR in 2020: An Interview with Brant Skogrand

CBD Marketing

CBD Marketing 101: What You Should Consider When Building Your Brand

What is Social Advocacy?

How to Develop a Budget for Product Launch Content Using the PESO Media Model

FTC-Native-Advertising-Guidelines-at-a-Glance

The FTC’s Native Advertising Guidelines at a Glance

Content Marketing for Pharma and Healthcare: The MAT Release

Content Marketing for Pharma and Healthcare: The MAT Release

Paid Media: Native Advertising vs. Sponsored Content

Native Advertising vs. Sponsored Content: What’s the difference? (INFOGRAPHIC)

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