American Academy of
Orthopedic Surgeons

The team at AAOS developed Prevent Injuries America!^®, a comprehensive national injury prevention program, with the aim of increasing visibility of orthopaedics and to position these physicians as leaders in their industry. However, one of the largest roadblocks the communications team faced during this media activation plan was resources. This campaign was created with a highly strategic yet nimble content calendar to support it, but without enough hands on deck to develop and execute the content on a monthly basis, the strategy would be at risk.

Brandpoint’s team helped the AAOS create educational feature releases and listicle content that resonated with audiences and connected them directly to musculoskeletal health-related articles on the AAOS’ patient education website.