The Ad Council

See how this nationally-known organization helped their partners reach specific audiences through demographic targeting and Spanish language distribution.

average unique audience reached per mat release

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total online and print placements in 2020

mat release campaigns in 2020

Reach the right audiences through targeted distribution

The Ad Council has been a well-known name and trusted brand in advertising since World War II, and the organization is responsible for a number of famous campaigns such as Smokey Bear and “Friends Don’t Let Friends Drive Drunk.”

Their campaigns are national in scope, and since they’re a non-profit, it’s important to find cost-efficient ways to both achieve broad geographical distribution, as well as getting their messages in smaller, hard-to-reach markets. Brandpoint’s Guaranteed Media Placement offering has helped the Ad Council reach an average of over 140 million unique visitors.

"Our campaign sponsors and partners have been pleased with our ability to secure pickup across the country, in large and small markets, to reach their key target audiences. Through Brandpoint, we're reaching rural and suburban parents with car seat safety tips, inspiring older Americans talk to loved ones about the signs of Alzheimer's, and more."

Guaranteed Media Placement adapts to any campaign's needs

Spanish language distribution

Many of the Ad Council’s campaigns are relevant to Spanish speakers, so it was important to their organization to reach those audiences. Brandpoint’s Spanish Placement distribution network consists of U.S.-based Hispanic news sites, as well as daily and weekly newspaper sites.

Multiple targeting options available

The Ad Council worked with Brandpoint to make sure their campaigns reached the right eyes, working with any level of campaign budget. Guaranteed Engagement targeting options include geographic location, device, demographics, and more.

"The Brandpoint team is always a pleasure to work with – timely, professional, and happy to share best practices to optimize our content. We also really appreciate the online dashboard and how it makes it easy to see where we are in the process. Pulling reports is easy and the reporting is clear and comprehensive."