The Ad Council

Guaranteed media placement | Spanish language distribution

The Ad Council has been a well-known name and trusted brand in advertising since World War II, and the organization is responsible for a number of famous campaigns such as Smokey Bear and “Friends Don’t Let Friends Drive Drunk.”

Their campaigns are national in scope, and since they’re a non-profit, it’s important to find cost-efficient ways to both achieve broad geographical distribution, as well as getting their messages in smaller, hard-to-reach markets. Brandpoint’s Guaranteed Media Placement offering has helped the Ad Council reach an average of over 110 million unique visitors.

Many of the Ad Council’s campaigns are relevant to Spanish speakers, so it was important to their organization to reach those audiences. Brandpoint’s Spanish Placement distribution network consists of U.S.-based Hispanic news sites, as well as daily and weekly newspaper sites.

110M
highest unique audience reached

7,720
total online and print placements in 2020

7
mat release campaigns in 2020

See the placement in action

“Our campaign sponsors and partners have been pleased with our ability to secure pickup across the country, in large and small markets, to reach their key target audiences. Through Brandpoint, we’re reaching rural and suburban parents with car seat safety tips, inspiring older Americans talk to loved ones about the signs of Alzheimer’s, and more.”

Margaret, The Ad Council