Ad Council

The Ad Council has been a well-known name and trusted brand in advertising since World War II, and the organization is responsible for a number of famous campaigns such as Smokey Bear and “Friends Don’t Let Friends Drive Drunk.”

Their campaigns are national in scope, and since they’re a non-profit, it’s important to find cost-efficient ways to both achieve broad geographical distribution, as well as getting their messages in smaller, hard-to-reach markets. Brandpoint’s editorial content syndication programs have helped the Ad Council reach an average of over 110 million unique visitors.

Many of the Ad Council’s campaigns are relevant to Spanish speakers, so it was important to their organization to reach those audiences. Brandpoint’s Spanish-language articles helped reach these key readers.