Coopervision

McDougall Communications is a strategic public relations agency that helps brands worldwide enhance their reputation. One of their clients is CooperVision, a company that manufactures soft contact lenses, including a line that slows the progression of myopia (nearsightedness) in children.

After working with the PR team at McDougall Communications, Brandpoint decided to launch this content campaign using Guaranteed Section Front for their media placements. This distribution tactic helped CooperVision earn Health section-front promotion on news sites like SF Gate and Chron.com.