Emerson Electric

FleishmanHillard is a global marketing and public relations agency and a long-standing Brandpoint partner. One of their clients, Emerson Electric, is a manufacturing company that manufactures products and also provides engineering services for industrial, commercial and consumer markets.

The Brandpoint team decided to support Emerson’s goals with native advertising campaigns. Brandpoint’s premium syndication network offers a wide range of publications to place Emerson’s article in. However, adding additional engagement tactics ensured the article was promoted to the publications’ business readers.