Minnesota Department of Health

Haberman, a Minnesota-based full-service marketing communications agency, was looking to help the Minnesota Department of Health get the word out about their smoking cessation campaign, Quit Partner MN.

The team wanted to target the exact demographic they were hoping to reach with the goal of ensuring the right message got to the right people to boost awareness. The team at Haberman was looking for a partner to help distribute this content to a specific state.

Brandpoint and Haberman worked together to create a hyper-targeted campaign by distributing an editorial story utilizing the already-created content on a network of Minnesota-only publications.