Minnesota Department of Health

Regional guaranteed media placement

Haberman, a Minnesota-based full-service marketing communications agency, was looking to help the Minnesota Department of Health get the word out about their smoking cessation campaign, Quit Partner MN. The team wanted to target the exact demographic they were hoping to reach with the goal of ensuring the right message got to the right people to boost awareness. The team at Haberman was looking for a partner to help distribute this content to a specific state.

Brandpoint and Haberman worked together to create a hyper-targeted campaign by distributing a Regional Guaranteed Media Placement utilizing the already-created content.

935K
highest unique audience reached

20
total campaign placements

100%
retained brand mention

The placement in action

“The Brandpoint team made the Guaranteed Media Placement process incredibly seamless. I really appreciate how available the team was for our questions throughout the process. The MN Department of Health was really pleased with the great pick up results!”
Annie, Haberman