Normal Motion
Guaranteed media placement
Topsail Strategies, a strategic communications consultancy, was looking to help readers understand the new category of Normal Motion and introduce the new product Nomo Smart Care. They were looking to educate them on what Normal Motion is, why it is valuable for your loved ones and how tracking Normal Motion can help caregivers understand small things before they snowball into big problems.
To achieve this goal, Nomo Smart Care was looking to increase awareness and engage readers with their content. Having a long history with Brandpoint, it was an easy decision for Topsail to partner with us. Nomo had multiple photo assets at the ready to use for their branded content, so Brandpoint used these as a jumping-off point for a listicle to educate Nomo’s target audience.
153M
site audience
1,075
online placements
5:26
average time spent on page
See the placement in action
“I have a long history with Brandpoint, having partnered on numerous clients together. I’ve never been disappointed by the results Brandpoint has delivered. It was important that we get the news about Nomo and Normal Motion out in a way that was credible and I appreciate the 3-month shelf life of the Brandpoint model. I also believe in integrated approach — shared, earned, owned and paid. It’s not enough to support a client with earned media as it has become increasingly competitive to land stories with a fractured and dwindling media pool from which to choose — and despite that, we have to show results.”
Maria, Topsail Strategies