Quarrix

Founded in 1985, Quarrix Building Products is a leader in the high-quality roofing solutions industry and builds USA-manufactured products. However, after 30 years in the business, Quarrix wanted a modern and measurable way to generate brand awareness and product demand. They re-focused their brand to appeal to two main audiences and decided to work with Brandpoint to reach their marketing goals.

A partnership with Brandpoint offered a variety of solutions that helped Quarrix. Brandpoint’s Guaranteed Media Placement service enabled them to tell their stories to a large audience in a consumer-focused way, which led to enhanced credibility and retail distribution of new products. In addition, Brandpoint’s team helped the Quarrix brand by creating optimized content, which elevated them in search engine rankings and told compelling, relevant stories that audiences connected with and shared with their social networks.