Visa
Guaranteed media placement | Guaranteed section front | The Business Journals
Looking to gain more visibility with an elite audience of business readers in the Minneapolis market, Visa came to Brandpoint hoping to find a way to reach that audience while speaking on the topic of helping small businesses succeed through economic instability.
One of Brandpoint’s newest product offerings, Guaranteed Section Front, added a distribution layer that allows partners to distribute to a targeted, high-caliber business audience. This option would allow Visa to get the promised number of placements that Brandpoint always guarantees through a high-end distribution, while also putting them in front of top decision-makers in an extension called The Business Journals Network.
250+
brand awareness hours
244K
impressions
See the placement in action
“We appreciated how the Guaranteed Media Placement helped get our messaging in front of decision makers, and the fact that the content lives outside the paywall helps us share it as a part of our overall communications strategy.”
Denise, Visa