Visa
Looking to gain more visibility with an elite audience of business readers in the Minneapolis market, Visa came to Brandpoint hoping to find a way to reach that audience while speaking on the topic of helping small businesses succeed through economic instability.
Brandpoint’s added a distribution layer to the content syndication campaign which allowed Visa to show their content to a targeted, high-caliber business audience. Visa was able to get the promised number of placements that Brandpoint always guarantees through a high-end distribution, while also putting them in front of top decision-makers in The Minneapolis/St. Paul Business Journals.
“We appreciated how Brandpoint helped get our messaging in front of decision makers, and the fact that the content lives outside the paywall helps us share it as a part of our overall communications strategy.”
