About Brandpoint

Living & Breathing Content Since 1996

Our story began in 1996 when our founders Ted and Fran Yoch founded ARAnet to help brands share their message in newspapers across the country. In the last few decades, we’ve expanded and evolved and innovated to become a full-service content marketing agency. We help our clients reach their audiences and share their story through content and digital marketing tactics and industry-leading media distribution and promoted services.

Innovation. Teamwork. Client Elation.

As content creators, we tend to shy away from clichés, but when we talk about our core values, we really mean what we say. These principles guide what we do day in and day out, whether it’s with clients or as a team: Growth. Innovation. Passion. Client Elation. Respect. Quality of Life. Agility.

Life at Brandpoint

Just as our company has evolved within the marketing industry, we pride ourselves on the fact that we continue to evolve as a workplace. Our team’s happiness and health come first, since we believe that employee satisfaction directly influences customer satisfaction. Plus, it’s just the right thing to do.

Since the pandemic hit, we’ve adopted a fully hybrid and flexible work environment and continue to prioritize our culture in meaningful ways.

Our Leadership Team

Amy von Walter

Interim Chief Executive Officer

David Olson

SVP, Product & Innovation

Katy Gilligan

VP, Client Experience & Operations

MaDonna Sheehy

Director, Marketing

Adam McBroom

Chief Technology Officer

Kim Anderson

Senior Director, Sales

Gary Pedersen

SVP, HR & Finance

Mike Paul

Chief Financial Officer

Brandpoint’s Corporate Social Responsibility

From nonprofit sponsorships to volunteer PTO to charity donation match initiatives, we at Brandpoint focus on making our community a better place. We have also committed to creating a more inclusive and equitable organization by launching our Diversity & Inclusion Committee in 2020.