The Brandpoint team traveled from Minneapolis, MN to sunny Anaheim, CA to attend this year’s PRSA International Conference. As always, this event was jampacked with incredible sessions about the current state of the PR world, a vendor floor filled with cutting edge tech companies, and of course, a ton of chances to get some networking in.Â
Keynote speakers included Gio Benitez, Melissa Etheridge and Crystal Washington. They spoke to us about being true to yourself while communicating with the public, saying YES as much as you can, and being curious when faced with rapid change in the world. Â
Session themes were focused on authenticity, connecting with audiences, diversity and inclusion efforts, and measuring the business impact of PR campaigns.
MaDonna Sheehy, Katy Gilligan, Kim Anderson, Annette Albrecht, Celeste Wilson, and David Olson.Â
