Blog

Our team of experts share their expertise, offering you a window into the ever-evolving world of branded content and media placement.

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How Brands Can Build Trust Through Transparency

8 Ways Your Corporate Communications Program Can Thrive Using a Guaranteed Media Placement

4 Ways to Repurpose Your Media Placement with PESO

5 Reasons to Love Listicles – And Why Every Brand Should Use This Tactic

Navigating a Tricky Winter Olympics: Analyzing 2022 Olympic Advertising from a Marketer’s Perspective

Exploring Brandpoint’s New Distribution Report

7 Tips to Reach Consumers During the Holidays; Holiday articles; Holiday MAT Release

7 Tips to Reach Consumers in Print During the Holidays

Brandpoint Interview Process

Brandpoint’s Hiring Process: What to Expect

media paywall placements

5 Ways to Overcome the Paywall in Media Relations

Rachel Neff Finn Partners

6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Social Media for Generation Z

Understanding Generation Z on Social Media (As Told By a Zillennial)

Modern MAT Release Tips

How to Craft Modern MAT Releases for the New Media Landscape

Sarah Panus Interview

What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak

Jody Guetter Interview

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Getting More Out of Your Content Marketing

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Examples of Controlled Media

10 Examples of Controlled Media: Take Charge of Your Brand’s Story

Engaging MAT Release

From Everyday to Elevated: 6 Proven Ways to Make Your MAT Release More Engaging

Brandpoint is the Agency's Choice

7 Reasons Why Brandpoint is the PR Agency’s Choice

What is Social Advocacy?

How to Develop a Budget for Product Launch Content Using the PESO Media Model